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System
1. Introduction
The Coachable Sales Opportunity
How Activations Create Proof, Trust, and Durable Growth
Mark Latimer
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Chapters
Introduction
1. Introduction
Part I: Ground
1. The Real Problem
2. Selling Certainty
3. Why Activations
4. Moments Matter
5. Premium First
6. Avoiding Comparison
7. Proof Beats Pitch
8. Bounded Value
9. New Product Reality
10. Trust Sequencing
11. Simplicity Wins
Part II: Motion
12. Familiar Models
13. The Photocopier
14. Kitchen Knives
15. Internal Champions
16. Logos First
17. Qualifying Calm
18. Asking Cleanly
19. One Clear Thing
20. No Setup
21. Brand Safety
22. Enterprise Comfort
23. Repeatable Demos
Part III: Continuity
24. After Activation
25. Artifacts Matter
26. Forwarding Internally
27. Momentum Transfer
28. When Subscriptions Appear
29. Continuation Value
30. Optional Depth
31. Consulting Gravity
32. Expanding Carefully
33. Selling Restraint
34. Long Games
35. Staying Coachable
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